| Search engine optimization is not something you can teach yourself in one weekend. It takes time, practice and experience to understand how to do it correctly. Sure there are lots of articles and lists of what you should be doing and what you shouldn't but until you actually go through the motions and learn from your mistakes chances are you will miss opportunities in certain efforts. 
SEO tasks such as, keyword research for instance aren’t as straightforward as one might think. If doing this on your own, are you 100% sure you got all your keywords for your industry? Did you use the right keyword research tool? When you pay a professional SEO person to handle your search marketing you can feel comfortable that the right tools are being used and all the research is being conducted correctly. I have seen clients tell me they will conduct the keyword research and I get an email a week later that has a list of ten of the broadest keywords possible for that particular industry. Now, if I let that go their SEO would go absolutely no where. After we conducted keyword research that list expanded out a great deal more allowing that particular client to have a much more robust search marketing approach. Not all SEO people are out there just to take your money. We understand that it is a very strange industry filled with lots of intangible efforts. It is kind of like purchasing car insurance. Nobody really enjoys purchasing car insurance but they do anyways. When you start making it to the offsite optimization do you really feel comfortable guessing on how to put a link building campaign together? How do you know if your efforts are truly working? The research and the years of experience is what you pay for. Search engine optimization is combination of marketing and technical elements that have to be mixed in together precisely. The preciseness is what you pay for when you purchase SEO services and efforts from a reputable SEO company or freelancer. Can you really afford to sit around and hope you are doing your SEO correctly for yourself? What if you spend months and months and realize you started the whole process wrong because you failed to optimize your website correctly? If you are unsure try having an SEO professional start the process and then at least take a training course before you try to attempt to do it yourself. | 
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